If you seek to make your business approaches effective and directed, precisely knowing your target audience is a must.
What is the target audience? The world is composed of a set of people from distinctive mindsets. And, when it’s about business, your product/service can be helpful to a certain number of individuals, and they can be your next-customers. That specific section of society is your target audience.
To identify your target audience, first, you need to understand your product/service to its core. Understand what problem it is solving. And then by applying the backward-directed approach, identify the section of people who might be facing that problem.
Viola, here you go. You have your target audience. Bring their demographic characteristics like age, gender, location along with psychological traits like their challenges, desires, and goals in the spotlight.
Use the element of research to finalize it all. Document it for future reference. Always remember, the better you know your target audience, the better your conversion rate.
You have got this!
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