A significant aspect of a startup’s success depends upon the ability to reach its target audience. Having a surreal website and a valuable web copy, but not directed in the right direction and towards the right audience; makes it stand insignificant.
Knowing your target audience stands as the fundamental step in this process. After that, you need to figure out the right ways of reaching out to them that include the right platform, their emotional triggers, and why should they buy your product/service.
Every platform has its specified audience. Don’t presume that if it works for one, it will work for your startup too. Take out time to research the platform demographics to spot the one whose approaches aligns with your target audience.
Not spotting the right emotional triggers may lead to unwanted results. Dig in deep, and explore the search engines to figure out what exactly does your audience wants.
It’s always a considerate approach to tell them how your product/service makes their lives better. Justifying it with the blend of right emotional triggers showcased on the right platform is what concludes it all.