Web content and web copy — Many individuals consider them as one which forms the basis of not being able to convert your website visitors to the customers.
Content, as the name suggests, is about information. It’s about raising awareness. Content helps the people know that your brand exists and is capable of the mentioned expertise.
Copy, on the other hand, is about value. It describes why people should care to know about your product/service. Web copy not only outlines your expertise but in a way that it stands persuasive, appealing, and worthy.
When it comes to business, the conventional method of writing may not stand effective. Instead, you have to direct your words and approaches in a way that they stand interactive to your audience.
Consider web copy as having a one to one conversation with your client, just like the old days. The only difference here lies that now the written words make that conversation.
Web copy handles all the potential objectives your next-customer may have beforehand. Whereas, web content focuses on having grammatically perfect writing, only.
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